When it comes to Social Network Analysis (SNA) applied to companies or organizations you prefer refer to the term Organization Network Analysis (ONA). In the context of post-
, complex and constantly changing, the network is the main social and cultural forms emerging. The network is the best metaphor for understanding a reality of altemente vital components that interact with a variety of systems which are different but not necessarily alternative, the network is a flexible and creative response to the increased complexity of this because it allows to redefine not only the role of the individual but also that of / and the community / and which the individual participates in a more or less active. The power of positive nodes and roles for the organization comes from their connections and the quality of care. E 'from bureaucratic connections, cooperative rules and practices related to transactional, informational and communicational, written, verbal and nonverbal, or decision-making purposes only friendship that develops knowledge exchange aimed at the creation and development of new ideas, products and services. All these "conversations " are made possible, facilitated and indeed enhanced by the use of new social technologies. These are new approaches that make explicit the one hand to create, support and nurture informal communities concrete goals of performance, dissemination of knowledge, innovation and learning, but also in defining the new pragmatic and trade arrangements and communicational. Each new conversation is created to introduce a program of change needs to identify people who can contribute and positively influence the communities or social networks they belong.
The company brought in new web technologies allow it to accelerate and improve the quality of interpersonal relationships as possible, thinning the mechanisms of communication and promote not only the creation but also the retrieval, classification, certification and dissemination of knowledge.
The purpose of the Web culture as a conversation (reports that help overcome barriers of time and space) is to introduce social INSTRUMENTS capable of becoming as soon as competitive and powerful, able to create new opportunities for exchange and interaction, to organize meetings and other initiatives and to facilitate the production of new ideas, innovation and change within organizations of varying complexity.
(Carlo Mazzucchelli-Complexlab-"The role of informal structures in the production of the value of business organizations)
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